Mobile botnets are costing advertisers $1 billion in ad fraud, study shows - Fortune
Fortune |
Mobile botnets are costing advertisers $1 billion in ad fraud, study shows
Fortune Fraud detection firm Forensiq says its research shows malicious mobile apps are costing advertisers close to $1 billion a year. As mobile devices proliferate, app advertising has become a huge business, worth an estimated $20 billion in the U.S. alone. Watch In-App Mobile Ad Fraud In Action Marketers tricked into wasting $1bn on invisible app ads Advertisers, here's yet another massive ad fraud. Mobile users, here's what ... |
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